The EastWest airlines brand was created to position the airline as a vibrant, dynamic and highly professional carrier in the marketplace - and to have the flying public fully embrace the EastWest airlines turboprop as a safe, economical, efficient and environmentally-friendly way to fly.
The white arrow inside a sky blue disk is inspired by the long heritage of the EastWest airlines name - it reflects the livery of the Fokker F27 turboprops flown by EastWest in 1960's and 1970's.
The blue disk is surrounded by a red circle. This symbolises of the motion of the spinning propeller blades of the Turboprop engine - the red tips of the propeller blade rotating at high speed forming the visual illusion of a red "circle".
This logotype is designed to signify the passion within the organisation for the EastWest turboprop aircraft.